Brand strategy
When I joined Paylocity there was no brand guide, so I wrote one: why the brand exists, how it sounds, how it looks. No random acts of branding.
Brand and growth marketing executive
Director of Growth and Marketing at MediRoutes, where I own the full revenue funnel. I came up through design, and I still design identities and build AI tools.

2026 · NEMTAC
Best in Show
Best in Show at NEMTAC, with MediRoutes.
2026 to now · MediRoutes
Director of Growth and Marketing
Own the full revenue funnel. Cut customer acquisition cost nearly 90%.
2025 · Independent Consultant
Fractional CMO and Creative Director
Wrote the positioning for Reimagine Consulting. Directed and designed brand and creative for agency clients.
2024 to now · Geneva Women's Club
Volunteer
Community volunteering close to home.
2022 · Marketing Software, CMS for Marketers
HubSpot certifications
Certified in HubSpot marketing and CMS.
2021 · ModuleQ
ModuleQ brand relaunch
Relaunched the ModuleQ brand in under eight weeks.
ModuleQ: Brand relaunch2021 to 2025 · ModuleQ
Director, Brand and Marketing
Coined and trademarked Unprompted AI™. Built the campaigns behind the Barclays and Wells Fargo wins.
ModuleQ: Brand relaunch2020 · Hitachi Solutions
Global website relaunch
Relaunched the global website, built in house.
Hitachi Solutions: Global website relaunch2020 · Microsoft Partner Awards · Fifty Five and Five
Two marketing awards
Modern Marketing IMPACT Award finalist, Microsoft Partner Awards. Top 50 in Digital Marketing Excellence, Fifty Five and Five.
2020 · Hitachi Solutions
Digital Compass
Launched Digital Compass: 18 solution offerings organized into 6 areas of digital transformation.
Hitachi Solutions: Digital Compass campaign2019 to 2021 · Hitachi Solutions
Director, Brand and Marketing Strategy
Merged four teams into one team of 12 and kept all 12. Secured over $1.25M in Microsoft partner funds.
Hitachi Solutions: Global brand guide2018 · Capax Global
Capax brand refresh
Published the refreshed Capax design and brand guidelines.
Capax Global: Brand refresh2017 to 2018 · Capax Global
Director, Brand and Creative
Led the Capax Global rebrand as creative director: guidelines for language, visuals and use, and the training to make them stick.
Capax Global: Brand refresh2017 · Paylocity
Paylocity brand guide
Built Paylocity's first brand guide, and wrote and illustrated the training that rolled it out.
Paylocity: Brand guide2016 to 2017 · Paylocity
Senior Marketing Designer and Brand Manager
Wrote and designed the refreshed Paylocity brand strategy and visual identity guidelines.
Paylocity: Brand guide2016 · Boeing
The centennial issue of Frontiers
Art directed the 100-page issue for Boeing's 100th year, 185,000 copies.
Boeing: Frontiers centennial edition2015 to 2016 · AIGA Chicago board
Partnership Chair
Chaired partnerships for the AIGA Chicago board of directors.
2014 · Boeing
Frontiers redesign
Templated the magazine's department pages and cut design time per issue in half.
Boeing: Frontiers magazine2013 to 2016 · Boeing
Art Director
Art directed and designed Boeing Frontiers, circulation over 200,000. Youngest Brand Focal on the Brand Steering Committee.
Boeing: Frontiers magazine2011 to 2013 · Fleishman-Hillard, Culture22, Frey Design Group
Associate to Lead Designer
From associate to lead designer, across three agencies.
2011 · Missouri State University
Bachelor of Fine Arts, Design
Where the craft started.
2010 to 2011 · Infuz, Discovery Center and Boeing
Design Intern
Three internships across agency, nonprofit and in-house design.
2010 · A self-published book
Remembrances
Wrote and designed a self-published book that raised money for the Alzheimer's Association.
2007 to 2011 · Missouri State University
Lab attendant
The lab attendant through college.
2007 · Hazelwood West High School
High school diploma
Graduated, then on to design at Missouri State.
2006 to 2007 · Prairie Commons Library
Library job
Worked at the library at 17 and 18.
2005 · Handyman True Value
First job
My first job, at 16.
When I joined Paylocity there was no brand guide, so I wrote one: why the brand exists, how it sounds, how it looks. No random acts of branding.
I define the problem before I design anything: who it is for, what is in the way, what others have tried. Then I sketch, critique and iterate.
I lead as a player-coach, in the work beside my team. At Hitachi Solutions I merged four teams into one team of 12 and kept all 12.
I learn the attribution model first. Then I report what the business pays for: pipeline, conversion and the cost to win a customer.