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Brand and growth marketing executive

I build the brand and the pipeline behind it.

Director of Growth and Marketing at MediRoutes, where I own the full revenue funnel. I came up through design, and I still design identities and build AI tools.

Go to the workstart with ModuleQ
Katie Allen, smiling, in glasses and a wine-colored shirt
lower customer acquisition cost at MediRoutes, 2025 to 2026
~90%
brands worked with, from startups to global enterprises
45+
in Microsoft partner funds, secured at Hitachi Solutions
$1.25M+

Selected work

the ones I'd talk about over coffee

Career

  • Work
  • Education
  • Community
  • Launch
  • Recognition
  1. 2026 · NEMTAC

    Best in Show

    Best in Show at NEMTAC, with MediRoutes.

  2. 2026 to now · MediRoutes

    Director of Growth and Marketing

    Own the full revenue funnel. Cut customer acquisition cost nearly 90%.

  3. 2025 · Independent Consultant

    Fractional CMO and Creative Director

    Wrote the positioning for Reimagine Consulting. Directed and designed brand and creative for agency clients.

  4. 2024 to now · Geneva Women's Club

    Volunteer

    Community volunteering close to home.

  5. 2022 · Marketing Software, CMS for Marketers

    HubSpot certifications

    Certified in HubSpot marketing and CMS.

  6. 2021 · ModuleQ

    ModuleQ brand relaunch

    Relaunched the ModuleQ brand in under eight weeks.

    ModuleQ: Brand relaunch
  7. 2021 to 2025 · ModuleQ

    Director, Brand and Marketing

    Coined and trademarked Unprompted AI™. Built the campaigns behind the Barclays and Wells Fargo wins.

    ModuleQ: Brand relaunch
  8. 2020 · Hitachi Solutions

    Global website relaunch

    Relaunched the global website, built in house.

    Hitachi Solutions: Global website relaunch
  9. 2020 · Microsoft Partner Awards · Fifty Five and Five

    Two marketing awards

    Modern Marketing IMPACT Award finalist, Microsoft Partner Awards. Top 50 in Digital Marketing Excellence, Fifty Five and Five.

  10. 2020 · Hitachi Solutions

    Digital Compass

    Launched Digital Compass: 18 solution offerings organized into 6 areas of digital transformation.

    Hitachi Solutions: Digital Compass campaign
  11. 2019 to 2021 · Hitachi Solutions

    Director, Brand and Marketing Strategy

    Merged four teams into one team of 12 and kept all 12. Secured over $1.25M in Microsoft partner funds.

    Hitachi Solutions: Global brand guide
  12. 2018 · Capax Global

    Capax brand refresh

    Published the refreshed Capax design and brand guidelines.

    Capax Global: Brand refresh
  13. 2017 to 2018 · Capax Global

    Director, Brand and Creative

    Led the Capax Global rebrand as creative director: guidelines for language, visuals and use, and the training to make them stick.

    Capax Global: Brand refresh
  14. 2017 · Paylocity

    Paylocity brand guide

    Built Paylocity's first brand guide, and wrote and illustrated the training that rolled it out.

    Paylocity: Brand guide
  15. 2016 to 2017 · Paylocity

    Senior Marketing Designer and Brand Manager

    Wrote and designed the refreshed Paylocity brand strategy and visual identity guidelines.

    Paylocity: Brand guide
  16. 2016 · Boeing

    The centennial issue of Frontiers

    Art directed the 100-page issue for Boeing's 100th year, 185,000 copies.

    Boeing: Frontiers centennial edition
  17. 2015 to 2016 · AIGA Chicago board

    Partnership Chair

    Chaired partnerships for the AIGA Chicago board of directors.

  18. 2014 · Boeing

    Frontiers redesign

    Templated the magazine's department pages and cut design time per issue in half.

    Boeing: Frontiers magazine
  19. 2013 to 2016 · Boeing

    Art Director

    Art directed and designed Boeing Frontiers, circulation over 200,000. Youngest Brand Focal on the Brand Steering Committee.

    Boeing: Frontiers magazine
  20. 2011 to 2013 · Fleishman-Hillard, Culture22, Frey Design Group

    Associate to Lead Designer

    From associate to lead designer, across three agencies.

  21. 2011 · Missouri State University

    Bachelor of Fine Arts, Design

    Where the craft started.

  22. 2010 to 2011 · Infuz, Discovery Center and Boeing

    Design Intern

    Three internships across agency, nonprofit and in-house design.

  23. 2010 · A self-published book

    Remembrances

    Wrote and designed a self-published book that raised money for the Alzheimer's Association.

  24. 2007 to 2011 · Missouri State University

    Lab attendant

    The lab attendant through college.

  25. 2007 · Hazelwood West High School

    High school diploma

    Graduated, then on to design at Missouri State.

  26. 2006 to 2007 · Prairie Commons Library

    Library job

    Worked at the library at 17 and 18.

  27. 2005 · Handyman True Value

    First job

    My first job, at 16.

How I work

Brand strategy

When I joined Paylocity there was no brand guide, so I wrote one: why the brand exists, how it sounds, how it looks. No random acts of branding.

Process

I define the problem before I design anything: who it is for, what is in the way, what others have tried. Then I sketch, critique and iterate.

Team leadership

I lead as a player-coach, in the work beside my team. At Hitachi Solutions I merged four teams into one team of 12 and kept all 12.

Measurement

I learn the attribution model first. Then I report what the business pays for: pipeline, conversion and the cost to win a customer.

say hello

Brands with a story to tell, teams to build.

© 2026 Katie Allen

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