Hitachi Solutions
Global brand guide
After Hitachi Solutions acquired Capax Global, the brand had to speak for a much larger company. I led the integration and launched one consistent, scalable identity across every touchpoint, inside the Hitachi parent brand guidelines.
- Role
- Brand lead and creative director
- Company
- Hitachi Solutions
- When
- 2017 to 2021
- Industry
- Technology services
The brief
Two companies became one global brand. Every piece of communication, every visual cue and every spoken word had to reflect the larger company and its new vision.
What I did
I led the strategic integration, gave the creative direction and oversaw the rollout. The brand system covers:
- Language and voice
- Logo usage
- Photography guidelines
- Color palettes and typography
- Iconography
Then I ran company-wide training, so every team could express the brand the same way in every market and solution offering.
Walkthrough
Full pieces
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A hand holding the Hitachi Solutions Brand Guide + Toolkit, its cover in red
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