Digital, Interactive, and Event Experiences
ModuleQ Website Refresh and SEO
Mission: Led the redesign, redevelopment, and relaunch of the ModuleQ website.
Impact: Deeply integrated the site with HubSpot CMS, streamlining marketing and sales efforts.
After giving ModuleQ a fresh brand identity (which was quite the adventure!), the next logical step was to give their website a complete overhaul. My mission was to not just redesign and redevelop their digital storefront, but to relaunch it as a powerful, integrated hub that truly reflected their new, broader market focus.
As the creative and marketing director, I was at the helm of this exciting transformation. I managed our design and marketing team, steering the ship through every phase – from shaping the technical transformation strategy to building a cohesive design system and nailing down our content strategy. The real magic, though, was our decision to deeply integrate the entire site with HubSpot CMS. This wasn't just a platform choice; it was a strategic move to create a frictionless experience for our marketing and sales teams. HubSpot allowed us to streamline everything, from content management and SEO to lead nurturing and analytics, all in one robust system. It was all about making the website a powerful engine for growth, effortlessly connecting our brand with our audience, and simplifying our internal workflows. Launching this new site was incredibly rewarding, knowing we had built a digital home that was not only beautiful but also incredibly smart and efficient.
Captium IoT Interface
Mission: Designed and developed the UI/UX for Captium, the first-ever connected SaaS portal for first response vehicles and rescue tools.
Impact: Transformed complex data into actionable insights, empowering first responders with real-time equipment health status, issue alerts, and streamlined maintenance recording.
When you're a first responder, every second counts. Your gear needs to be ready, always. That's where Captium comes in: the first-ever connected platform specifically designed for those critical rescue tools and emergency vehicles. My goal was to build the UI/UX for this groundbreaking portal, making sure that vital information was not just present, but immediately actionable for folks operating in high-pressure situations. This wasn't about pretty dashboards; it was about transforming complex data, from vehicle diagnostics to rescue tool performance, into clear, concise, and incredibly intuitive insights.
My role was to architect an interface that would keep users informed, alert them to critical issues needing resolution, and simplify the tedious but essential task of recording maintenance activity. I focused on creating a seamless and efficient experience. The goal was to provide instant clarity on equipment health, ensuring that when the next emergency strikes, every tool and vehicle is ready to roll.
Hitachi Solutions Website
Mission: Led the complete redesign, redevelopment, and global relaunch of Hitachi Solutions' primary website.
Impact: Significantly enhanced digital experience and achieved a 70% cost saving by building the site internally.
When I first rolled up my sleeves, the Hitachi Solutions website was... well, let's just say it had potential. My mission? To not just redesign, but to completely rethink, rebuild, and relaunch their global digital home. It was a massive undertaking, like orchestrating a symphony where every note had to be perfect across continents.
As the Director of Brand and Marketing Strategy, I was at the helm of this exciting transformation. I charted the course for everything from the technical transformation strategy (think behind-the-scenes magic that makes everything tick) to crafting a brand-new design system and a killer content strategy. The coolest part? We tackled this beast entirely in-house. That's right, we saved the company a whopping 70% of what it would have cost to go through an agency – talk about a win-win! We launched this bad boy globally in March 2020, and seeing it go live was like watching a rocket blast off. Pure satisfaction!
Unigroup Infographics
Ever looked at a spreadsheet full of numbers and wished it could just... tell you a story? That's precisely what I set out to do for Unigroup. My goal was to simplify their extensive data points, transforming them into clear, digestible, and engaging visual information graphics.
My key responsibility was to bring order to the numbers. I started by creating a smart content hierarchy system, essentially deciphering sheets of raw data points and determining what was most important for our audience to know. From those organized data points, I then designed and built an interactive infographic that beautifully presented both their national and international statistics.
JLL Skyline Review
JLL had a fascinating challenge: create a system for seven major cities that would allow for both a printed brochure and an interactive mobile application, all branded consistently across each unique location.
I took the lead on developing the application and graphics for all locations. This wasn't just about applying a logo; it involved illustrating complex information as buildings, effectively creating miniature cityscapes within the designs. One of my favorite parts was creating custom sketched illustrations for the covers of each book, giving each city's publication a unique, artistic touch while maintaining overall brand unity.
Hitachi App
When Hitachi wanted to give users an immersive way to explore the Echelon Oval, they tasked us with creating an interactive iPad application. My goal was to make a complex 3D model feel tangible and exciting through a user-friendly digital experience.
Working with a nimble team, my focus was squarely on the visual and interactive elements. I meticulously designed the User Interface (UI), ensuring every button, menu, and navigation path was intuitive and easy to use. I also crafted all the application graphics, making sure they were crisp, clean, and perfectly complemented the sophistication of the 3D model.
TATA Booth Oracle OpenWorld
Oracle OpenWorld is a huge stage, and TATA needed their booth to not just stand out, but to powerfully convey their brand themes of speed, agility, and moving forward. My goal was to utilize the existing TATA brand, but elevate it to create an incredibly consistent and impactful presence within their booth space.
As the Production Designer, my focus was on meticulous execution once the core brand direction was established. This meant I was the one getting into the weeds, building out all the intricate graphic components that brought the booth to life. I also played a key role in finessing the user experience within the booth itself, ensuring that visitors had a smooth and engaging journey. I handled all the printed collateral, making sure every brochure and handout perfectly matched the vibrant energy of the booth.
BCBS Employee Event
When Blue Cross Blue Shield of Illinois needed to brand an upcoming employee event, my task was clear: create a cohesive and exciting look and feel that would get everyone hyped! The goal was to develop a branding system that felt distinctly "BCBS" while also being fresh and engaging for the event.
I worked with a small but mighty team to craft the perfect look and feel. Once that core brand was established and approved, I dove deep into building out all the necessary graphics. This included everything from designing polished presentation templates that made our speakers shine, to creating all the vibrant printed materials that attendees would interact with, and even meticulous photo editing to ensure every image was perfect. It was a project all about consistency and creating an immersive experience for every attendee!
Paylocity Booth SHRM
Imagine a massive event, thousands of attendees, and your mission: make Paylocity's booth the place to be. That was my exciting challenge for the Annual SHRM event! My goal was to create an immersive, eye-catching experience that truly showcased the Paylocity brand.
I had full creative direction over the environmental design of the booth, which meant every element, from the layout to the signage, had to sing. I personally crafted all the graphics for the booth, ensuring they were vibrant, on-brand, and impossible to ignore. Once our core branding system was firmly established, I made sure it permeated everything. This included pulling it through the pre-event social media campaign, designing irresistible event swag, and meticulously applying it to all the printed collateral.