Goal: Develop, educate, and implement a consistent brand identity, from logo creation to image usage guidelines and voice guidelines.
Responsibility: I acted as the creative director on the rebranding project. As part of the design and marketing team I implemented and managed the branding system including guidelines around language (voice), logo usage, photography, colors, typography, iconography and a grid system. Once the system was developed I launched a company wide training course around the brand identity and how to use the brand effectively.